WhatsApp Click-to-Chat Link: What It Is and How to Create One

A WhatsApp click-to-chat link is the official mechanism for starting a WhatsApp conversation without requiring the other person to save your phone number first. Click the link — WhatsApp opens, your contact is pre-selected, and the conversation is ready to start. It works on phones, tablets, and desktop browsers.

How WhatsApp click-to-chat works

WhatsApp's click-to-chat system uses a URL scheme that points to a specific phone number:

https://wa.me/<phone number with country code>

When someone visits this URL:

• On a phone with WhatsApp installed: the app opens directly to a new conversation with that number
• On desktop: WhatsApp Web launches with the conversation open
• If WhatsApp is not installed: the WhatsApp download page is shown

You can also include a pre-filled message by adding a ?text= parameter, so customers arrive with a ready-made opening message in the text box.

How to create a WhatsApp click-to-chat link

Use the WhatsApp chat link generator on this page:

1. Select your country — the country code is added automatically
2. Enter your phone number
3. Write an optional pre-filled message
4. Click Generate

Your click-to-chat link is ready in seconds. You can copy it directly, or download a QR code to use on printed materials.

Click-to-chat link vs. regular phone number: what is the difference?

A phone number requires the customer to:

1. Open their contacts and add the number
2. Open WhatsApp and search for the new contact
3. Start a conversation

A click-to-chat link skips steps 1 and 2 entirely. On mobile, one tap is all it takes. This reduction in friction is measurable — businesses that switch from sharing their number to sharing a click-to-chat link typically see more inbound WhatsApp conversations from the same audience.

Pre-filled messages: the biggest advantage of click-to-chat

The pre-filled message feature is what separates a plain wa.me link from a genuinely useful sales tool. When you encode a message into your link, customers arrive with context ready to send — they don't have to figure out what to write.

Effective pre-filled messages are:

• Specific to the channel — "Hi, I saw your Instagram ad about [product]" vs. a generic "Hi"
• Short and actionable — customers should want to send it as-is, not rewrite it
• Helpful for you — give your team context so they can respond specifically from the first reply

WhatsApp click-to-chat for business: common use cases

• Customer support button on website — "Having a problem? Chat with us on WhatsApp"
• Product page CTA — "Ask a question about this product" links to a pre-filled message naming the product
• Post-purchase follow-up — include a click-to-chat link in order confirmation emails
• Lead generation ads — Facebook and Instagram ads can link directly to a WhatsApp chat
• QR code at physical locations — table cards, receipts, and window stickers

Create your WhatsApp click-to-chat link now

Use the generator on this page to build your link in under a minute. Enter your number, write your message, click generate, and your link is ready to share anywhere. No sign-up, no payment, no limit on the number of links you create.